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Psychologie de la communication et de la persuasion

Théories et applications

Country : Afrique, Belgique, Canada, France, Luxembourg, Suisse
Format : Paper version
 
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Communicating to persuade implies actual knowledge whether in the fields of advertising, health and accident prevention or the media, in order to analyse the texts to be produced and assess their effects on the audience. Today, the fundamental research work in the psychology of communication in the United States for example, is behind the main professional marketing and advertising journals and awareness campaigns in the field of health and road hazards. Since the heroic era of the Yale School, whose pioneering work carried the mark of the propaganda wars of the Second World War and then of the cold war, the focus has gradually shifted from the all-powerful producer to the widely thinking audience. The latter is no longer a target to be manipulated, but almost a strategist who decides in effect to expose himself or not and to treat the messages, constantly thrown at him, seriously or superficially depending on the social context and his objectives. This work is a synthesis of the research into persuasive communication, and is original in that it combines the results of studies in psychology, pragmatism and text analysis in order to make these available to anyone who wants to understand, act or resist.